A version of this story appeared on WRAL Tech Wire on January 29, 2014 By GRACE UENG, WRALTechWire Editor’s note: As last week’s $2.3 billion dollar deal between Lenovo and… read more →
A version of this article appeared on WRAL Tech Wire on June 22, 2004. RESEARCH TRIANGLE PARK — THE REALITY OF TODAY’S STARTUP WORLD IS THAT THERE WILL NEVER BE… read more →
Quick Facts Regional distributor of gourmet foods and confections had a rebranding need after M&A Savvy integrated three different existing identities into a new cohesive brand while still preserving the… read more →
Quick Facts $1.4 billion company had immediate need for team leadership during critical point in company’s revenue trajectory Focused the company and team on a central goal of launching new… read more →
Quick Facts Engaged to audit China operations for global software company Gained insights via primary research including one-on-one interviews and customer database segmentation Leveraged understanding of China market to address… read more →
Quick Facts Progress to next stage of growth via formalized marketing Develop new positioning and messaging Discover insights from stakeholder research Help fill identified gaps Identify exit strategy Company Overview… read more →
Quick Facts Company founded in 2004 by Jerry Heneghan Advised CEO on key business issues including business plan, fund raising, business model, and marketing Recruited advisory board members Made introductions… read more →
Quick Facts Technology-enabled service company experiencing very consistent and rapid growth. Increase investment in marketing and branding to reach growth goals. Working on a tight client-imposed deadline, Savvy offered recommendations… read more →
Quick Facts Helped with transition from development-driven to marketing-driven culture Discovered insights from stakeholder research Facilitated vision, mission, positioning, tagline, and product messaging sessions Prepared team for key media interviews… read more →
by Grace W. Ueng, CEO of Savvy Growth I was recently asked to participate in a TEDx themed “Moving Mountains.” My TED Talk “If there’s a mountain, Climb It!” discusses “10 Steps to… read more →