WHAT DOES A MARKETING CONSULTANT DO?
Are you thinking about working with a marketing consultant?
A marketing consultant works with companies to create and implement marketing strategies.
These marketing strategies are usually put in place after a thorough analysis, or marketing audit, of the challenges and opportunities that the company faces in their target marketplace.
At Savvy Growth, we deploy a detailed “Discovery Process” that allows us to became a key partner within your business so we can offer strategic insights and specific recommendations on how to efficiently execute your marketing objectives in order to achieve your desired growth and revenue goals.
Our marketing strategies will focus on the core of your business and what services and products you offer. As marketing consultants, we help to create a detailed marketing plan, determine your positioning and key messages and identify the appropriate marketing mix to outreach your message. By following through on the marketing plan we create, we help insure the proper execution and implementation of your marketing strategy.
THE CREATIVE SKILLS OF A MARKETING CONSULTANT
As marketing consultants, we are skilled and knowledgeable in buyer behavior and the many facets of the marketing process. The marketing process begins with the ability to identify your target market and position your products and services in a way that will interest your target and make them want to buy from you.
Part of our value as marketing consultants is the ability to not only think creatively but also analytically. It’s not enough for a marketing consultant to simply be creative. A creative marketing strategy must be able to gain results.
WHAT’S THE DIFFERENCE BETWEEN A MARKETING CONSULTANT AND AN AD AGENCY?
Marketing consultants and ad agencies perform two different but complementary functions. If you already know your overarching marketing strategy, messaging, and target market, an ad agency will create a campaign using various forms of design, writing and creativity and help you distribute your message to the right audiences via various types of media buys.
A marketing consultant is someone who helps a company decide their overall marketing strategy, how to engage existing and new customers, and how to grow the customer base. A marketing consultant will use a specific discovery process that looks at the existing business model and then considers the market potential in developing the best strategy to achieve those expanded goals. Throughout the discovery process, we are always mindful of your company’s mission and vision. We then create benchmarks to measure success, test responses and track results while implementing the overall strategic marketing plan.
A MARKETING CONSULTANT CAN HELP YOU WITH:
- Building your business
- Setting well-defined goals
- Creating a solid strategic marketing plan with both short- and long-term goals
- Establishing what those key metrics should be
- Understanding perceptions, satisfaction levels, and improving relations and loyalty with existing customers
- Expanding into new markets and attracting new customer
Nothing makes us happier than to hear from a client that we made a big impact in a short amount of time.
Our clients attest to the strategic vision, dedicated teamwork, and value Savvy provides. Read examples of why clients rate Savvy 100% on value addition.
“Having already built a successful technology and product, we wanted to continue aggressive growth goals which would necessitate taking marketing to the next level. Finding the right marketing partner is often challenging – after learning of Grace’s credentials, however, we decided quickly to engage Savvy.
Through her proven “Discovery Process,” Grace quickly analyzed our business and added strategic insights into our marketing plan. Savvy was able to add value in a short timeframe – we look forward to continuing to utilize their services to grow our marketing team and insure we meet our corporate objectives.”
Ping Fu, President, Chairman, and CEO
Geomagic (acquired by 3D Systems)
Chief Entrepreneur Officer, 3D Systems
A quick study, Grace imparts wisdom based on her depth of knowledge as in-house executive plus years helping clients maximize their success as a growth consultant.”
Shashi Mudunuri, CEO
“I had heard of Grace for many years and was introduced to her by a trusted friend. We quickly engaged Grace as an advisor to guide the management team through a timely need. Beyond her broad and deep marketing capabilities, she is tremendously talented at building connections and thinking of others. She has a combination of humility and capability that is refreshing.
Our team embraced her insights of our business at our off-site strategy meeting and then leveraged her rich relationships and experiences to help us with a key executive search.
Whether our latest opportunity involves global expansion or new product launch, Grace and the Savvy team roll up their sleeves ready to help.”
Alicia Parr, VP Human Resources
“Having already built a successful business within one vertical, we wanted to take our company to the next level and to partner with a proven business strategist – after investigating various options, we chose Savvy.
Through her effective “Discovery Process”, Grace became a key strategic partner and quickly analyzed our business and offered on target strategic insights and recommendations on how to efficiently execute our marketing and distribution plan in order for us to meet our growth goals.
Savvy not only met but exceeded our expectations – we look forward to continuing to utilize their services to insure we meet our corporate objectives.”
Bobby Martin, President, First Research
(acquired by D&B, merged with Hoover’s)
“When Grace came highly recommended by our Bay Area venture fund, we met with her and decided to engage Savvy to accelerate our marketing efforts. The Savvy team quickly assessed our marketplace to help us refine our messaging and pulled together a marketing plan. Grace also made introductions to get us on the radar with key influencers.
Practical and steadfast, Savvy has turned around deliverables under very tight timelines. When we hit strategic issues, we also turn to Savvy to leverage Grace’s network and know-how. Direct and honest, the Savvy team provides ‘truth, not comfort’– which is critical for a fast-paced venture.”
Gretchen Joyce, Co-Founder and COO
“After hiring Savvy to conduct an extensive Marketing Audit, we have retained the firm to focus on a few key identified issues which they address both strategically and tactically. Well connected and intelligent, Grace and her firm have become a trusted partner for SciQuest. I highly recommend the services of Savvy for companies that want to take themselves to the next level.”
Stephen Wiehe, President and CEO
“Grace has been providing advice for the past three years for Eye Care Associates in areas ranging from marketing to strategic planning and corporate culture. The diversity of her support has enabled us to utilize an objective and wise outside voice to help guide key decision-making. Savvy has become an invaluable resource to our group.”
Bob Brodney, President
Eye Care Associates (acquired by MyEyeDr.)
“When we were finalizing our market requirements to bring our technology to market, I was highly referred to Savvy. Grace and her team got up to speed very quickly, created an on target discussion guide, conducted high quality research with surgeons in a timely manner, and shared findings and insights that met our needs perfectly. We look forward to calling upon Savvy again in the future. I definitely recommend their services.”
Mike Russell, Clinical Training Manager
“I have come to count on Savvy as my ‘go to’ marketing resource. From calling on them initially for a quick turnaround project for our annual customer meeting, then managing quantitative customer research and a best practices study, to serving as our outsourced marketing team, I have appreciated their thoughtful counsel, ability to turn around quickly on deadlines, and produce quality work. I highly recommend Savvy.”
Sean Murphy, Vice President of Marketing, Sales, and Business Development
NeoNova Network Services
“Appreciating Grace as a well-respected business leader, I reached out to engage her thinking through our Enlight Research launch.
She led team workshops that progressed our key priorities in taking Enlight Research to market. She was not afraid to voice her feedback and offer straight-up recommendations.
We continue to ask her for introductions and counsel as we move the business forward.”
Tom Finegan, CEO, Co-Founder
“Grace was extremely resourceful in sizing up a market opportunity, gaining consumer insight, and making on target recommendations – she met and exceeded our expectations – I highly recommend the advisory services of Savvy.”
John Mazzarino, Managing Director
Cherokee Investment Partners
“We hired Savvy as an external extension of our in-house business development team. They performed thorough due diligence and made on-target recommendations for a potential technology partnership to contribute to the growth of our division’s aggressive growth strategy.”
Regis Rulifson, Director, Business Planning & Development
John Deere Worldwide Commercial & Consumer Equipment Division
“As I was ready to take my early stage venture to the next level, I thought of Grace since I had worked with her when she successfully led business development at Interactive Magic. She has brought in her strong team to help with our business plan, fund raising, and marketing strategy. I know that I can always count on Grace.”
Jerry Heneghan, Founder and CEO
Virtual Heroes, Inc. (acquired by Applied Research Associates)
“This is an unqualified endorsement for Grace Ueng of Savvy. My introduction to Grace came about through my involvement as a board member of a Savvy client. Our organization was at a strategic inflection point. Our long-term funding was being challenged. We had a recent management change. Our brand was not precise. Savvy provided professional consultation and keen insight to our entire organization. The results have been transformative and positive.
If you hire Savvy, you need to recognize what you are getting. Grace is brilliant with an instinctive mind for innovation. An active listener, Grace immerses herself in her client’s circumstances. Grace becomes a trusted advisor for organizations seeking success. Soon the line between client and consultant begins to melt away as Grace becomes one of the family. This only happens because of the reliance and confidence Grace engenders with the people she engages.
Grace is our hero. She will quickly become yours.”
Maurice R. Smith, President
Local Government Federal Credit Union, a $700M 501(c)(1)
“Our aggressive growth through acquisition necessitated a broader brand platform. When a board member recommended Savvy, we reviewed their credentials and hired the firm to rebrand our company.
Savvy very quickly got up to speed on key data, proactively initiated qualitatives with our management team and customer base to understand how Wythe Will Tzetzo was viewed – both strengths and opportunities.
Grace led an effective Messaging Workshop and delivered our refined brand platform from which our new company name emerged. I appreciated her listening ear and guidance on decision-making and implementation of our new brand.
If you face an inflection point and need experienced counsel to guide your way, I recommend you hire Savvy.”
Gordon Angles, CEO
Wythe Will Tzetzo (now First Source)
“During a business review of our key brands, we read Savvy’s published framework and decided quickly to engage them to audit our business. The Savvy team rapidly grasped the dynamics of our category, thoroughly analyzed our business and marketing plans, and made actionable recommendations to help us allocate our marketing dollars more effectively.
In addition, Savvy identified the additional resources needed to achieve long-term growth for the House-Autry Mills franchise. We were pleased with our engagement and look forward to continuing to work with them.”
Craig Hagood, President
House-Autry Mills, Inc.
“We chose Savvy to tap into their expertise as we headed into our annual marketing planning. Their advisory services provided a good sounding board and their industry research was insightful. Their focus, flexibility and resourcefulness make them a very helpful partner. I look forward to continuing to work with Grace and the team she has carefully assembled – I highly recommend Savvy and their services.”
Adrienne K. Lumpkin, President and Director of Marketing
“Before raising our next fund, we decided to step back and gain third party feedback with our key stakeholders.
It was an easy choice to hire Savvy. A quick study, Grace immediately “got” our key issues and carefully crafted the right questions to ask. She analyzed a large set of interview data into thoughtful insights and recommendations that have given us a clear roadmap to follow. We continue to seek her counsel.
If you are facing strategic juncture in your business, I highly recommend investing in Savvy.”
Lister Delgado, Partner
IDEA Fund Partners
“I wanted to hire a partner to audit our marketing, facilitate messaging and renaming, and make recommendations on how to take our company to an accelerated level of growth. I had heard of Grace’s reputation from trusted sources – hiring Savvy was an easy business decision. I look forward to Grace’s advisory services as we continue to tackle our tough business decisions.”
Gene Pease, CEO
Vestrics (acquired by Ultimate Software)
“We engaged Savvy to assist us in confirming our strategic direction and to explore requirements for faster and broader adoption of our products. After evaluating several options, we selected Savvy. They clearly demonstrate an ability to quickly understand and embrace a project, and then deliver results on time and within budget. Their work clearly met our objectives.”
Ron Raup, CEO
MakeMusic, Inc. (acquired by LaunchEquity)
“I’m very pleased with Grace Ueng’s work with our organization. In just a few months consulting with our Chief Marketing Officer, she has helped the marketing team develop an integrated marketing plan and organize the staff to effectively deliver on that plan. Grace was just the shot of inspiration, perspective, and organization we needed.”
Rod Brooks, President & CEO
Rise Against Hunger (formerly Stop Hunger Now)
“When you are ready to take your new venture to market, call on Savvy. We did and it made all the difference. They have teamed with us to make a big Splash!”
Alan Young, CEO
Splash! (acquired by VIF International Education)
“When we decided to rebrand our organization, we interviewed several firms and quickly chose Savvy. After listening intently to our key stakeholders, Grace moderated our vision, positioning, and naming sessions with poise.
We then asked Savvy to facilitate creation of a new business model that has proven key to the sustainability goal of our organization. After creating a marketing plan to take us to the next level, Savvy served as outsourced team to keep our marketing strategy and plans moving forward.
Additionally, Grace has instilled our board’s confidence with her regular updates, helped attract new talent to our board, and has facilitated our strategic business planning process now twice. We continue to engage Savvy for strategic initiatives as well as retained counsel. I highly recommend the value Savvy brings to the table.”
Lenwood V. Long, Sr., President
Carolina Small Business (formerly The Support Center)
Global Software Company, a leading provider of tools that allow users to create, simulate, publish, and manage their data, wanted to evaluate the performance of their China business…
A $1.4 billion company had immediate need for team leadership during critical point in company’s revenue trajectory…
A regional distributor of gourmet foods and confections had a rebranding need after M&A…
National non-profit was in a critical stage of growth, faced with a declining client base in line with a shrinking market opportunity…
- Consumer Products
- Business Services/Financial Services
- Non Profit
Have a company challenge you’d like to discuss?
Enter your contact information to receive bimonthly inspiring Project Peak posts.